Digital misconceptions

In today’s digital age, businesses of all sizes have embraced the power of digital marketing.

Digital marketing can be highly accessible, cost-effective, and easily trackable. However, there are a few things to think about before investing your time.

1. Social Media Advertising

Look at social media as being the slightly “informal” side to your business. When it comes to advertising, you’ve got to keep in mind that your followers are not there to be sold to. The aim of social media advertising should be as least disruptive as possible, and to provide your target audience with real value is the key to success.

2. Stats/Analytics to keep an eye on

Delving into your total clicks, likes, and impressions is often a surefire way to find yourself in a digital rabbit hole. Your digital analytics can often provide your business with a misconception of actual success. Ensure you investigate how your digital marketing is performing when pitted against your business goals and objectives. Are you seeing an improvement? Or are all the clicks and impressions that can be perceived as success, not contributing to money in the bank?

3.Digital vs traditional marketing

Digital can’t replace traditional marketing; they need to work together. Print, flyers, or letterbox marketing may seem “old school”, but they cannot be ignored. There is a reason that large retail companies still spend millions of dollars a year on letterbox mailers! Ensuring you’re getting your brand out there in both traditional (print) and digital channels is crucial.

Call me today to get your marketing on track.

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